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Alfa Romeo is an Italian car marque with a rich history dating back to 1910. Renowned for its sports heritage and unique Italian styling, they have won numerous accolades and awards over the years, on and off the track. Carrying over the fundamentals of sports car handling, performance and safety from competition cars, the everyday driver is assured an exhilarating driving experience when they step into an Alfa.
In 2004, EuroAutomobile Pte Ltd was officially inaugurated as Singapore’s official importer, distributor and dealer of Alfa Romeo cars. Since taking over the franchise, Singapore has remained tops in sales for the region. Catering to its owners who appreciate the distinct Alfa Romeo drive, they have regularly organised or taken part in events and driving clinics in Singapore to raise the profile of Alfa Romeo.
EuroAutomobile participates actively in the Annual Italian Festival, an event that celebrates and showcases the Italian lifestyle. Other events that they were involved in include the Singapore Motorshow, Singapore Jewel Festival, Singapore Ballroom Dancing Festival and the Gala Premiere of ‘Angels & Demons’ amongst others. Alfa Romeo cars have also been often invited to grace events such as the Singapore Chingay Celebrations and the Formula One press conference.
Besides these events, EuroAutomobile also supports the Alfa Romeo Owners’ Club (AROC) Annual Tri-Nation Drives. This exciting event is one of the key highlight each year for all Alfa drivers. It brings together like-minded Alfa drivers for a road trip that spans thousands of miles. Journeying to countries such as Malaysia, Thailand, China, and Laos, these long distance drives brings the Alfa family closer while proving once again the outstanding performance of an Alfa Romeo.
In 2009, EuroAutomobile re-located the Alfa Romeo showroom to Leng Kee Road to bring the brand closer to the people. From their new home, they have continued to increase the brand presence of Alfa Romeo and introduce new Alfisti to the wonderful heritage of this premium sporting marquee. In addition, the Service Centre at Teban Gardens Crescent also continues to support Alfa Romeo drivers, helping them keep their cars in tip-top condition.
Today, there are approximately over 1,000 Alfa Romeos being driven on local roads.
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